Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard

B2B electronic market analysis using game theory

In the explosive growth of Business to Business (B2B) Electronic Trades, electronic markets have received a great deal of attention recently. The obtained profit of trading in E-B2B market encourage market participants to remain in the market. Market participants consist of: sellers, buyers, and market owner. In this paper the expected profit function for each market participant has been define...

B2B or Not B2B? The future of B2B and the role of Small and Medium-sized Enterprises from SEE

The struggle of SMEs to enter the B2B marketplace is of a huge importance. Standardized communication should be seen as an asset rather than as a barrier. B2B Frameworks as standards for communication cannot be fully implemented by SMES due to the cost, organizational or managerial decisions and other factors. The power of e-marketplaces can be an option for SMEs to participate in the biggest m...

Developing Successful B2B Relationships

described how the Internet enables a new supply chain paradigm, a push-pull paradigm that replaces the traditional push model. In the past, most companies operated by forecasting long-term demand, mass-producing inventories of product to fulfill the anticipated demand and then "pushing" the inventories on to the customer. The disadvantage of the push model is that production decisions are based...

Contextualized B2B Registries

Service discovery is a fundamental concept underpinning the move towards dynamic service-oriented business partnerships. The business process for integrating service discovery and underlying registry technologies into business relationships, procurement and project management functions has not been examined and hence existing Web Service registries lack capabilities required by business today. ...

Evolution of B2B Marketplaces